Excuse the somewhat limited look into one of our latest brand development projects. It’s not a secret or anything, but you probably don’t need to know much about it. Just yet.

Dogleg is a Golf Experience Club designed to attract golfers from across the globe to Ireland’s shores to experience world-class links golf and unique hospitality.

Golf tourism and experiences delivered to a standard that doesn’t exist yet.

The business will be underpinned by a digital concierge service, owned Dogleg properties developed specifically for golf visitors, and a network of high-profile golfers.

The Dogleg Founders asked us to deliver a refined, premium brand identity which could support a luxury hospitality experience, a sleek digital platform and which had a subtle nod to golf and the Dogleg name.

It’s just the beginning, but we’re really proud to have been trusted with getting this brand off the ground and adding Dogleg to our list of golfing clients that includes Rory McIlroy, the DP World Tour, Shane Lowry, the Amgen Irish Open, Graeme McDowell and Billy Horshel.

*Its Thursday, April 10th. Back to watching the Masters now.