It’s a Dublin landmark, a national institution, an incredible day out, and home to more than horse racing.

Padel at Leopardstown is the next evolution of the non-horse racing activities at the South Dublin venue, joining the golf club and the ever-popular driving range. It won’t be the last addition either.

The brand design challenge revolved around developing a system which could present all of the activities as one, but which would also provide each business channel with it’s own standalone identity, and which could stretch in the future to other sport and entertainment offerings.

The brand will be rolled out on-site over the coming months while the new padel facility is being completed.

A big thank you to Alan, Michelle, Cian and the team at Leopardstown for choosing us, trusting us, and being very diplomatic feedback-givers. (We have lots of content for the next ‘Rejected’ piece for the BS bulletin 😉 … Sign-up here)