Fix Up, Look sharp.

Win a free rebrand for your sporting charity, social enterprise, or community/participation initiative.

Branding Sport, in partnership with Sport for Business, is offering one sports-focussed charity, social enterprise or community/participation initiative the opportunity to receive a full professional rebrand.

Strong brands unlock growth, participation, and trust. This competition will support an organisation already making a difference to amplify its voice and accelerate its impact.

This initiative is designed to support organisations using sport as a force for good, helping them better tell their story, attract support, and grow their impact.

Branding Sport has delivered standout identity work for organisations including Boxing Ireland, Squash Ireland, Horse Racing Ireland, and the Olympic Federation of Ireland and many more both in Ireland and internationally.

Sport for Business and Branding Sport previously collaborated on a “Free Rebrand” competition which was won by Volleyball Ireland and led to the creation of their class-leading visual identity and brand.

What the Winner Receives

  • Full brand audit and discovery process
  • New visual identity (logo, colour palette, typography)
  • Messaging framework and tone of voice
  • Core brand assets for digital and print use
  • Practical rollout guidance

Who Can Enter

  • Charities operating in/through sport, physical activity, or community wellbeing.
  • Social enterprises operating in/through sport, physical activity, or community wellbeing.
  • Sporting clubs, organisations or governing bodies looking to develop a brand identity for an initiative which has a social benefit as it’s primary objective.
  • Organisations with a clear social impact mission.
  • Based in or primarily operating across Ireland.

How to Enter

Submit a word document, pdf or powerpoint addressing the following:

  • An overview of your organisation or initiative.
  • A description of the impact your work makes or could make.
  • The challenge your current brand presents.
  • The opportunity a rebrand would unlock.
  • Any optional supporting materials which you believe would add to your application.


Submission should be no longer than 1,000 words or 10 pdf/powerpoint pages.
Entries to: info@brandingsport.com by close of business on Friday, June 12th, 2026.

Judging Panel

  • Patrick Murphy – Managing Director, Branding Sport
  • Rob Hartnett – CEO, Sport for Business
  • Trish Mayon – Head of Communications, Swim Ireland
  • Michael Darragh MacAuley – Social Impact Leader

Judging Criteria

  • Clarity – quality and clarity of submission and thinking around the need and potential for a rebrand within the organisation.
  • Impact – a clear illustration of the social impact the organisation or initiative can make.
  • Transformation – a clear illustration of how a rebrand could contribute to the transformation in the effectiveness and/or success of the organisation.
  • Commitment – a clear illustration of the commitment of the principals to contribute to the delivery of a rebrand project.

Timeline

  • Launch: May 6th
  • Closing Date: June 12th
  • Shortlist Announced: July 10th
  • Winner Announced: July 30th


For any enquires about eligibility or applications please contact: info@brandingsport.com