A new look, and maybe even a new name (🤫) for the Irish Athletic Boxing Association.

Watch this space.

Thank you to the Executive Team, Board of Directors and Central Council at the IABA for trusting us with developing a new identity for boxing in Ireland.

In their words…

IABA is delighted to partner with Branding Sport, industry leaders in sports branding, to develop a new brand identity that reflects the pride, passion, and spirit of the boxing community.

One of the key outcomes from the member consultation process for the In Your Corner strategic plan was a clear call for a refreshed brand identity — one that tells the world how proud we are to be Boxing People.

“This project is about more than just a logo — it’s about celebrating who we are and where we’re going as a sport,” said Gary Stewart CEO of the IABA. “We want everyone in the boxing family to have a voice in shaping the identity that will represent us for years to come.”

Branding Sport have an impressive portfolio, devising new identities for the Olympic Federation of Ireland, Squash Ireland, and Sport Ireland.