FTA – European Swimming Championships

The European U23 Swimming Championships came to Dublin in 2023 and we were only too happy to deliver the event identity and event branding for European Aquatics and our old friends at Swim Ireland. The brief was to celebrate and promote the city of Dublin in the brand (and also to incorporate a suuuuuper long […]

Environmental Design at Sport Ireland

We’re really very, very pleased to announce that, after a competitive tender process, we have been selected by Sport Ireland to deliver the environmental branding at the Sport Ireland HQ. Anne McCarthy, Bainisteoir MargaĆ­ochta agus Branda at Sport Ireland, is overseeing the project and is looking forward to the impact it has on the workspace; […]

The Sting of REJECTION. Part III

Nothing gets you guys going as much as a bit of rejection. Luckily, we have lots of it to share. In Part 3 of our ‘Rejected’ series we have some disregarded ideas from work with Leopardstown Golf and Padel Centre, the invitation-only golf club at Dogleg, Game Changer Performance and Boxing Ireland. Dive in there […]

Fix Up, Look sharp.

Win a free rebrand for your sporting charity, social enterprise, or community/participation initiative. Branding Sport, in partnership with Sport for Business, is offering one sports-focussed charity, social enterprise or community/participation initiative the opportunity to receive a full professional rebrand. Strong brands unlock growth, participation, and trust. This competition will support an organisation already making a difference […]

Leopardstown (without the horses)

It’s a Dublin landmark, a national institution, an incredible day out, and home to more than horse racing. Padel at Leopardstown is the next evolution of the non-horse racing activities at the South Dublin venue, joining the golf club and the ever-popular driving range. It won’t be the last addition either. The brand design challenge […]

Got 67 seconds?

If you’d like a very short video outlining the process we use to develop the brands of sports federations like yours, hit the link below and then hit send. >>> Send me the video please!!! If this isn’t for you right now, that’s absolutely fine. Consider connecting with Patrick on LinkedIN to keep up with […]

Dogleg – It’s not a secret

Excuse the somewhat limited look into one of our latest brand development projects. It’s not a secret or anything, but you probably don’t need to know much about it. Just yet. Dogleg is a Golf Experience Club designed to attract golfers from across the globe to Ireland’s shores to experience world-class links golf and unique […]

Built Different.

Boxing Ireland Logo over image of boxer training in gym

“Don’t change that f*ckin’ logo”. Just one of the helpful pieces of feedback we received while developing a new brand identity for the Irish Athletic Boxing Association, now Boxing Ireland. And here’s the funny thing about it… it was one of the most useful (and forceful) insights from the project. Boxing is a proud community […]

From the Archive – Epic Global

A scene from Fortnite used to represent EPic Global esports agency

The very recent archive. Things move fast in the world of e-sports and gaming. Epic Global Agency moved so fast they are now called The Feenix Group and look completely different, but a few short years ago they allowed us to mess around with imagery from Fortnite, Twitch and Roblox in the creation of their […]

From the Archive – Mad. Mad Serious.

Football, bloody hell!!! It’s been a week for Irish Football. Unexpected, entertaining, exhilarating. The artist formerly known as Atomic Sport always enjoyed their visits to FAI HQ in Abbottstown as we helped them promote ticket and season ticket sales through some of the slightly darker days of the last 10 years. The Mad Serious campaign […]