Horse racing has a footprint in almost every town and townland in Ireland, from globally renowned racecourses to part-time trainers the length and breadth of the country.

It’s a national pastime and a major industry rolled into one.

The HRI rebrand was developed as a starting point to bring the various constituent parts of the sport a little closer together.

Simplicity was key, as was the subtle reference to the rails of a racecourse in the identity.

‘Every Racing Moment’ lives on as the HRI brand idea and has been the inspiration for countless campaigns, content and TV ads (👇) promoting racing across the island and beyond.