Pro cyclist, Influencer, Gaeilgeoir*, and Road Safety Activist – Imogen is one of Ireland’s most-followed female athletes, and one of the most-followed female cyclists in the world.

Having seen the work we had done with high-profile athletes in the past, Imogen approached us back in 2020 about helping her develop a website, tell her story and promote her partners.

She was an aspiring (and underpaid) semi-professional cyclist at the time, but she was making waves on social media with really interesting content about the journey of trying to make it as a professional athlete.

Spoiler alert – there have been a few ups and downs!

Follow her on Instagram @ImogenCotter, she tells the story better than we do, or check out her work with RSA Ireland at the video below 👇

So here’s a question, why did we choose to support Imogen?

• Yes, she’s got a big following!
  
• She’s a brilliant role model for young sports women (and we believe in backing women’s sport).
  
• Her role as a Road Safety Activist for cyclists is a really important one and noone does it better.
  
• The content she creates is useful, truthful, and well made.
  
• She had a very clear ask as to how she wanted us to support her.
  
• And she consistently references and tags us on her content which she shares with a large cycling audience which is relevant to our business.
  
  

*A ‘Gaeilgeoir’ is a fluent speaker of the Irish language.